The great web video productions secret

Those who are wondering how successful online marketers produce splendid videos that attract many customers.  Discussions on how to produce web videos that capture the attention of vast audiences have been done in many forums with the objective of finding the elusive secret of these successful web videos. When online video experts are asked about their opinion most agree on the one common attribute that videos produced by online video production firms have.  It is the distinctive feature of having been prepared and done professionally by people who are knowledgeable about web videos. The message conveyed in the message is clear and the video presenter is articulate and is able to command attention. The entire video produced is wholesome and interesting making sure that viewers continue appreciating the video until the end.

How professional web video productions are done

For the experts that produce all kinds of videos for websites, the production task is not difficult because they have done countless number of videos for thousands of clients. Production of web videos is their main job where clients send raw data, video footages, and information about the company and products they want to promote.  With the information and materials they gather from their customers, the web video experts produce the kind of video specified by the clients.  The internet video production website has libraries of video footages that can be used by their clients. Training video production can also be done if there is a demand for this type of video products. Big savings can be obtained from training videos since training from live lecturers on many business aspects entail big expenses.

There is no need for companies to employ personnel to produce video products since the video production company can do the job better and more efficiently.  Customers can demand from the video production firm the specific web videos that they want. Video presentations of the company and its products need to be constantly changed and refreshed with new videos to enable it to maintain a foothold on its captured market and expand its markets even more. All kinds of organizations use audio-visual presentations to introduce themselves to the public and convey the messages that will generate interests on their business endeavours. Web video productions will continue to be a thriving industry as long as there are organizations that need video presentations to promote their interests.

Web Video Marketing Techniques

There are only very few new technologies applied in internet video marketing today. Actually, the trend is to employ current technology into new applications in the web. For example, prospects have been noted to be interested in getting actively involved in the videos presented to them in the web. The need for interactive video has led to the use of this type of video which is fairly common in video games where players can participate in the video. This is replacing pop-ups and side bar commercials as a more attractive tool because clients can simply click away with their computer mouse to view more video content, changing the way advertising is presented in the web.  There are many other developments in website video marketing that are equally interesting and currently being applied as new techniques in the internet.

Introduction of New Web Video Marketing technology

There are new technologies like the HTML 5 that had been seen as potential for use in web video marketing. Initial video materials of this type introduced in the internet have drawn lots of new adherents and they are expected to be developed as a creative tool for producing quality interactive videos. One of the latest craze in video technology is the breaking out of sprouting images featured in YouTube videos where an interesting advertising campaign come out from an otherwise ordinary video footage. Such video styles are becoming popular and are expected to compete with 3D features and other interactive video technologies to set the pace for the latest video production that can be used for viral marketing strategies.

What is really important is for prospects to pass on the interesting videos they have seen to other prospects that also interested to view the latest videos using the latest interesting interactive video technology in the market. Equally important is the technology employed in web video marketing where the video advertisers are able to count the number of people who have watched the video footage, breaking town the figures into male or female viewers, their ages and location.  This vital information is really needed by advertisers who need to constantly reorient their marketing campaign into areas where they are more effective and generate more business for the companies that advertise their products. More technological innovations are expected to be introduced in the web video marketing industry in the years to come.

The Extent of Services in Web Video Sydney

There are many web video providers most of which are easily accessible and ready to provide video marketing services to those who need them. The services provided are generally categorized in different categories where they buy or sell web video for the use of businesses in the industry. Family, Sports, Business and Environment are some of the top categories that are in demand from the marketing community.  Wellness, water and vacation spots are also favourite categories. Whatever the market demands, there is always a video production Sydney firm that can provide the appropriate services.  There are companies that uniquely provide ready-to-use video footages that are usable for almost all possible occasions and purposes.  The web video industry in Sydney is a thriving one and businesses can simply connect to one of the service providers to become fully aware how they can benefit from the sophisticated services.

Most Complete and Extensive Web Video Sydney Service Provider

It is important to connect to a website that has a complete array of services so your company can avail of whatever web video requirements needed. You are in good hands if you register with a corporate video Sydney company because it can assurance most businesses with an extensive video marketing packages that are quite cost effective. The company has the choice of selecting the video marketing tools it requires to increase volume of business. Those that need guidelines on how to choose the right video production systems to implement for their firms can ask the expertise of experts in the field to provide with the suitable marketing options for their businesses. The corporate video service provider can also provide the marketing strategies that companies can use in tightening their hold of the potential market.

If your company simply needs a video editing Sydney outfit that can help improve the quality of your web videos, you can ask the production consultants of the service provider to do the task for you. There are simply no tasks too difficult for the video service provider to accomplish because it has all the extensive experience and the proper facilities needed for fast and efficient production of videos that can be used to promote the company and its products.  The web video Sydney provider is always ready 24/7 to be of service to those who need to produce top quality web videos.

Fast Solutions to Web Video Production needs

It takes experience and expertise to produce high quality web videos and it is certainly not possible for inexperienced people to create video production for web purposes. The expertise of creating a video in just twenty minutes comes from years of knowledge in producing excellent videos for use in websites. The type of video that I will produce depends on what you actually need for your business.  If you are an executive looking to produce a promotional video for your company or an entrepreneur searching for the best product demonstration to introduce your product lines, you are lucky to receive a suitable video in less than a half hour of working with me and my web video production company.  All of you have to do is follow instructions and provide the inputs I need to produce the video you need.

Specialized web video production for your convenience

Our web video production service specializes in all kinds of videos for whatever purposes our clients have in mind. We can create promotional videos, animated features, lead generating videos and many other video forms can as demanded for our customers. In your case, just signify the purpose of the video you want us to produce and send still pictures or raw video footages of your business together with the name of your website and we will send you in twenty minutes a web video that is professionally done. Our specialty is creating web videos so I am very confident that you will be satisfied and impressed with the kind of work that we can do for you and your business.

Our group of video professionals are always ready to serve our clients and we can provide web presenters should you ever need one. If you want to build a new website or analyze the status and efficiency of your present website, our personnel can always assist you improve your set-up so you can generate more customers as we provide you with additional SEO services. Quickly creating your web video is just the beginning of a relationship between you and our online marketing services which can solve your web publishing concerns including the web video production needed by your company.

Understanding the Basics of a Web Video

Before producing a video for your website, you should understand that there are many formats use in creating them. Selecting a commonly used format for your video will be a great advantage as they can be easily viewed by almost everyone who is given the chance to see them. Web videos are mostly viewed using a web video player that has the capability of viewing them. Many of the players used in the internet can download multiple commonly used formats and the format you will be using will probably be read by these players.

The Expertise in Producing a Web Video

IF you are not an expert in handling video equipments, it is advisable for you to find an expert to produce your video. There are many web video producers you can choose from and you can expect them to be experts in the field of you find them advertising their wares in the web. If you are thinking of producing your own video, most experienced marketers will advice you not to make this mistake because there are lots at stake that you should not gamble with. The video is the central point of your website and your success depend on the quality of the video you produce. Customers that capture web video from your website expect a good or high quality viewing of whatever you have to offer so a low quality video is the surest way to drive away your customers from your website.

One of the important features of a good video presentation is the web video presenter who must be able to capture the attention of the viewers as soon as the video starts. If you are not a professional media practitioner, it is a mistake to do the presentation yourself unless the video calls for the web owner to do the task. Making videos is fun and many are enticed to produce videos for use at home to record memorable happenings like anniversaries and weddings. When it comes to producing video presentations for your website, it is always good to assign this task to professionals who will gladly produce the web video for you at a reasonable cost.

• File format: MPEG-4, MPEG-2, or H.264
• Resolution: 720p or 1080p
• File size: Up to 2GB
• Aspect ratio: 16:9 widescreen
• Audio format: MP3
• Length: Up to 15 minutes
• Frame rate: 30 frames per second (FPS)

Bear in mind that these are the recommended specifications but YouTube will accept just about anything you upload.  It does pay, however,  to work with the original format you have created your video in rather than converting to something such as MPEG-4 before uploading, as each time a conversion is made, the quality of the video deteriorates somewhat.

It is important also to be consistent with the resolution and specification right through the production process.  If you change resolution when your move the video from your camera to your video editing software, you will again suffer degradation.  Always maintain the original frame rate, resolution and codec.

To get the sharpest video quality after upload to YouTube, create your videos in the highest resolution available to you. YouTube cannot upgrade a low resolution video but it will downgrade a higher resolution video.

Converting Other Video Formats For YouTube

If you are creating your video from scratch, you should have no problems configuring your video to the recommended specifications for YouTube.  However, if you already have video in different formats, what is the best option for converting for maximum quality in YouTube?

For this task, you’ll need to use video converter software.  These specialist software programs will automatically convert your video between various file formats and resolutions with minimum loss of quality.  Some of the most widely used programs include ;

• AVS Video Tools
• M2Convert Professional
• Power Video Converter
• Movavi VideoSuite
• VIDEOzilla
• Xilisoft Video Converter
• RER Video Converter

Using video converter software is a quick and easy process, perfect if you have lots of videos that you want to covnert for maximum quality on YouTube.  Making the conversion is a simple as browsing to select your video file, choosing your desired file format and clicking on covert.

Having the highest possible quality video on YouTube is vital for your success, as it speaks volumes about your level of professionalism.  Most people now won’t tolerate degraded, low quality videos and will simply click on in search of something better.  It pays therefore, to take some time to ensure that your video meets the specifications required by YouTube.

If you are considering bringing video into your marketing mix, you need to be able to offer your viewer real value, providing them with the information they want or some kind of entertainment value, without an obvious sales pitch.  The soft-sell approach should define your video marketing agenda.  You viewers will engage more readily with your content and remember your brand or define you as an expert if you teach them something (as in how-to videos) or update them with new information (industry news and so on).

If you gain your viewers trust and begin to establish yourself in their minds as a value provider, you embed your brand or product positively in your viewers frame of mind.  When it comes time to buy a product, your viewer won’t be able to help but remember you when making a purchase, because you have already provided them with value.  That’s the psychology of advertising and the nature of human beings.

This kind of marketing approach is a lot different to paid advertising and ultimately far more effective, which explains the explosion in online video over the last few years.  Traditional advertising is far more fleeting. People tend to forget banners ads or emails quickly or need to see them many times to be memorable.  Done correctly, video gives you an instant gateway into your audience’s subconscious mind and this is a very profitable place to be.

Using video however, doesn’t have to rule out more traditional online advertising channels.  The real secret is to use video to supplement the promotional message you convey in your other advertising channels that are more blatant and hard sell in their approach.  Following up on your promotional message by providing more information in the video marketing strand of your marketing mix is huge effective.

This is the perfect way to personalize your company or brand.  By using the soft-sell approach in video you are developing a direct emotional connection with your viewer, drawing them into your marketing agenda and helping to realize your marketing goals.  And this happens, only because you are no longer broadcasting an anonymous promotional message.  You are, instead, personally communicating to you audience as an expert on a topic they are interested.

Mastering this  soft-sell approach in your videos is the key to achieving your marketing goals .

Unlike offline businesses, with proper use of analytics, it is possible to measure exactly what level of return you get from your online marketing campaigns, even on a daily basis, should that be required. If you are not converting your visitors it will be immediately apparent and you must take corrective actions to ensure that your online marketing tactics give a higher conversion rate. Indeed visitor conversion must be your primary focus to ensure a high return on your digital marketing investment.

Online video is one of the most powerful marketing tools which, if used properly, will guarantee sginificantly higher conversion rates for your websites, and happier post conversion customers. We will look at some examples of how online video can benefit your business.

Increasing Conversion Rates with Video

Videos can be used to show shoppers how products work before they buy them. Although professionally produced videos look great, they are expensive and not really necessary to achieve customer conversions (unless you are selling particularly high end products). You can use your own staff to produce product videos. Or, even better, ask some of your happy customers to do a quick video showing how they use the product you want to promote, and even some tricks they might have of their own, to get extra mileage, or how to use it for slightly different purposes.

Assuming that they are happy customers, you might be able to ask them for a recommendation or testimonial. Long used by sucessful businesses, on and offline, testimonials are a way of reassuring a customer that they are making the correct choice in deciding to buy from you, and in buying your product. A video testimonial from a happy customer, in person, with them speaking honestly about your products and service, is a truly powerful way of driving conversions.

Some Good Examples of Using Video for Marketing Purposes

Increasing Conversion Rates (Sales!)

Equip2Clean, www.equip2clean.co.uk/ a cleaning machinery reseller. Their vzaar.com profile (http://vzaar.com/users/equip2clean) shows 35 videos uploaded, with 296045 plays across their video inventory, and also that they use videos on their eBay listings.

It is reported that Equip2Clean doubled their conversion rate from 7% to 15% using videos in this way. It is worth pointing out that Equip2Clean also make use of social networking to support their marketing efforts (twitter.com/equip2clean, www.facebook.com/pages/Equip2gardencouk)

Using Video To Reduce Return Rates

Returns of products purchased online are higher for higher ticket (priced) items. As an example,  in the online apparel market, average returns are between 30% and 50%, often due to unrealised expectations from online photographs and descriptions.

Using video can provide a more accurate description of a product than photographs and textual description. Thus, when the customer receives the product they are less likely to be surprised or disappointed, and want to return the item.

Some online jewelers, for example,  have acheived 40-60% reduction in returns by using video during presales.

In a busy market, adding video to the sales package will help with differentiating you from your competitors, maximising conversions and minimizing returns.

Using videos of products in use can increase confidence about the suitability, and thus both increase conversions and reduce returns.

As more people watch videos online and more videos are uploaded for entertainment, advertising, sales support and training, the ability to track user habits while interacting with those videos is becoming more important. This has lead to the creation of a whole new area of analytics called web video analytics tracks and measures viewer interaction with online videos.

Web video analytics enables tracking how on where the user first found the video, what they did when watching it (for example pausing, leaving, etc..).  It allows you to track viewing duration and any actions the viewer performs while watching the video.

For our purposes, a video includes a video stream, or embedded video. The video may be an advertisement, trailer, training video, television show or feature-length film.

Web video analytics is growing in importance in line with the exponential use of videos for everything from online product sales/support to video-based training.

What Are Web Video Analytics Tools used for?

It is desirable to monitor the following aspects of user video viewing habits:

• How did the viewers find the video?
• What sites did the video viewers come from?
• How long a video was watched for?
• Did they send the video link to a friend, and if so how, email, social network, other means?
• Did the viewer watch overlayed ads?
• Did they perform a click-through from the ad to make a purchase or request more information, or sign-up to follow the product or service?

Online/web video analytics tools are similar to those such as Google Analytics, used in general web analytics, but with some different/unique features specific to video tracking needs.

Every action that a viewer performs while watching a video online can be captured and analyzed precisely. Using any of the video metrics tools available.

So, by making use of web video analytics we can go some way towards determining how many viewers watched our video the whole way through; whether the video is too long and needs to be broken up into shorter segments; if people linked back to our video and shared it with their network.

All of this information can be used to improve our future video projects, even if it is not feasible to redo some of our existing video work. So it is definitely worthwhile investing time in setting up and learning how to use web video analytics to improve our video structure, content, and way we present our videos

There are many tools are available to manage your own video analytics. In our next article we will look at the various Analytics tools available to measure online viewer-video interactions.

Make A Slide Show : Animoto

It is so easy to make a video slideshow with Animoto.  Animoto does all the hard work, adding video effects and music to your slideshow to give it the wow factor.  Slideshows that are less than 30 seconds are completely free.  To make unlimited full length videos that can be download and easily distributed costs $5 per month.

Creating a video is a quick process. Simple sign up and click  Create Video.  Choose your video type (some options are available only to paid members). Grab you images, add text, rotate or spotlight images. Select your music (you can use your own too!) and save.  You may also customize video length, image speed and your video cover images.  Click to create your video and you are done.  You now have a great looking video that you can use to showcase you, your product or your company and services.

Animoto, will then give you the option to remix your video, e-mail it, post it online, download it or send it directly to YouTube.

Make A Screen Cast : Jing

Don’ t worry if you’re camera shy! You can still make a video (with voice) without you having to be on screen.  Let’s say you want to make a video giving a tour of your new website or product. The easiest way to do that is to make a screencast
that will capture the activity on your computer screen.  A screencast is very simple to do.  It lets you record everything that  happens on your screen, while also capturing audio.

Jing is a free online browser based screencast tool.  Let’s take a look at how you can use the Jing web application to create professional videos.

The really cool thing about Jing is that it is browser based.  You don’t even need to download the application to get going.  While there is a professional version that offers more functionality, the free version of the tool is perfect to start with.

Making a video with Jing is as simple as starting up the tool, and pressing the record button.  Jing will begin to capture all of your on-screen activity, including audio, for up to five minutes in the free version.

When you are done recording your screencast, you have the option to save it, or to upload it for free to screencast.com. Hosting on screencast.com is also free for 2GB of storage space, and 2GB of monthly bandwidth. You can upgrade screencast.comhosting to a Pro version.

Is the Pro version worth buying? Yes, especially if you’d like to option of being able to upload your screencast directly to YouTube.  Also, the Pro version of Jing supports MPEG-4/H.264. The free version records your vidoe as an SWF ?le which can be played by Adobe Flash player. The Pro version also offers customization options, allowing you to control what appears to viewers.

Make A Presentation : PowerPoint

Let’s take a look at how to create a movie from PPT files that can then be uploaded to YouTube.

When creating a movie from PowerPoint you have two options.  You can either run the PowerPoint as a full-screen slideshow and capture the slides using screen recording software such as Ping.  This is the least preferred method.  You can also make a movie from PowerPoint slide images. We’ll use the latter approach though you won’t see the animations or transitions in the PowerPoint movie.

PowerPoint is a very quick and easy way to create slideshow style videos.  It can be used for training, presentations, products overviews, tutorials and lots more.   There are a whole bunch of options for creating text effects and slide transitions that will give your video a very professional look and feel.   PowerPoint allows you to import your audio voice recording or you can record directly within PowerPoint too.

To create a video simply add and format your content, choose save File, Save and Send.  Then choose the option “Create A Video” and your done.  It’s that simple.